Our Services

data architecture

Develop infrastructure and systems to allow the analysis and collection of marketing data.

Data engineering

Build the data pipelines to support marketing data science, data quality, analytics, and reporting.

data Analysis

Create reports and dashboards to support real-time data driven decisions.

Our Work

SOCIAL MEDIA – DATA INTEGRATION PROJECT

Led large project team to successfully architect and implement complex data integrations between multiple cloud application platforms leveraging a multitude of proprietary back-end data storage systems and custom API endpoints to provide near real-time prospect activity to inbound sales team

SAAS COMPANIES – MARTECH ASSESSMENT

Direct deep, strategic marketing technology and business process assessment for variety of large enterprise organizations, providing recommendations to improve efficiency, effectiveness, while being mindful of budget and revenue expectations

SAAS COMPANY – GOOGLE ADS INTEGRATION

Developed innovative database application leveraging AWS EC2, Lambda, DynamoDB, MySQL, and S3 to automate the matching of Google Ad campaign activity with offline conversion events, while providing monitoring and alerting services via CloudWatch and SNS for an enterprise SaaS company

REAL ESTATE COMPANY – DATA LAKE

Built Data Lake using AWS, automating the ingestion of data from multiple API endpoints, including Marketo, Google Analytics, Salesforce, and Allocadia via Python scripts enabling analysts to perform deeper analysis through data mining and machine learning techniques while eliminating error-prone manual ETL processes

Our Satisfied Clients

About Marketecture

Marketecture Data is a Marketing Data Engineering consulting firm helping companies capture, manage and analyze the infinite amounts of marketing data generated from their Marketing Technology stack. We partner with our clients to help them extract, combine and aggregate their data to support advanced Data Integration, Data Science and Marketing Analytic initiatives from AWS to Snowflake to data mining insights to developing predictive machine learning models – we’ve seen it all and if not we’ll figure out how to do it.

Marketecture Data accomplishes this by building the necessary data integrations to capture the data, exploring the data through various reporting and analytic tools and develop innovative solutions when needed to solve more challenging projects.

About Brian Koupal

A seasoned Marketing Technologist and Data Engineer, Brian Koupal has more than 20 years of marketing automation, marketing management, database management, and data analysis experience. He has worked on both the client and consulting side of both SMB and large enterprise technology implementations. His technical knowledge runs deep and wide across a variety of system environments, as well as experience in database marketing, attribution modeling, predictive analytics, custom API integrations, web development, and email marketing.

Brian started Marketecture Data in 2015 to help companies solve complex business problems, using a pragmatic and forensic problem-solving approach, leading clients to best utilize their people, technology, and data to delivery positive business outcomes.